This will hide itself!
Kalakaari Haath
An experiential retail store for Kalakaari Haath, designed to enhance customer engagement through space and storytelling.Each surface is designed to function as a display opportunity.
An experiential retail store for Kalakaari Haath, designed to enhance customer engagement through space and storytelling.Each surface is designed to function as a display opportunity.
An experiential retail store for Kalakaari Haath, designed to enhance customer engagement through space and storytelling.Each surface is designed to function as a display opportunity.
THE CREATIVE PROCESS
ABOUT THE BRAND
Kalakaari Haath is a craft-driven brand inspired by nature, blending traditional Indian handwork with contemporary design.
Kalakaari Haath is a craft-driven brand inspired by nature, blending traditional Indian handwork with contemporary design.
Kalakaari Haath is a craft-driven brand inspired by nature, blending traditional Indian handwork with contemporary design.
PRODUCT RANGE
Cushion Covers
Upholstry
Sheers
Paintings
Wallpaper
Curtains
SITE CONTEXT
Location -Shivalik Sharda Harmony, Panjarapole Crossroad, IIM Road , Ahmedabad, Gujarat
Area- 3000 sqft
The Task-to create a retail space with some sort of phygital element
Location -Shivalik Sharda Harmony, Panjarapole Crossroad, IIM Road , Ahmedabad, Gujarat
Area- 1234 sqft
The Task-to create a retail space with some sort of phygital element
Location -Shivalik Sharda Harmony, Panjarapole Crossroad, IIM Road , Ahmedabad, Gujarat
Area- 1234 sqft
The Task-to create a retail space with some sort of phygital element
Location -Shivalik Sharda Harmony, Panjarapole Crossroad, IIM Road , Ahmedabad, Gujarat
Area- 1234 sqft
The Task-to create a retail space with some sort of phygital element
ZONING OPTIONS
The aim was to create zones that ensured seamless customer flow and experience; after multiple iterations, the selected zoning strategy used parallel zones.
The aim was to create zones that ensured seamless customer flow and experience; after multiple iterations, the selected zoning strategy used parallel zones.
The aim was to create zones that ensured seamless customer flow and experience; after multiple iterations, the selected zoning strategy used parallel zones.
The aim was to create zones that ensured seamless customer flow and experience; after multiple iterations, the selected zoning strategy used parallel zones.
The aim was to create zones that ensured seamless customer flow and experience; after multiple iterations, the selected zoning strategy used parallel zones.
DESIGN CONCEPT
As one enters, the partition becomes the first point of focus, guiding movement and visually dividing the path into two parallel aisles. This division helps organize circulation, creates a clear sense of direction, and allows the space to be experienced gradually rather than all at once.
As one enters, the partition becomes the first point of focus, guiding movement and visually dividing the path into two parallel aisles. This division helps organize circulation, creates a clear sense of direction, and allows the space to be experienced gradually rather than all at once.
As one enters, the partition becomes the first point of focus, guiding movement and visually dividing the path into two parallel aisles. This division helps organize circulation, creates a clear sense of direction, and allows the space to be experienced gradually rather than all at once.
CUSTOMER JOURNEY
CUSTOMER JOURNEY
FLOOR PLANS AND SECTIONS
1.Main Counter 2.Wallpaper Dislay 3.Partition Wall Fabric Display 4.Main Curtain Display 5.Cushion Display 6.Grid Display 7.Wallpaper Display 8.Meeting Room 9.Niche+Painting Display 10.Curtain Maze 11.Staff Area 12.Washroom 13.Upholstry Display
1.Main Counter 2.Wallpaper Dislay 3.Partition Wall Fabric Display 4.Main Curtain Display 5.Cushion Display 6.Grid Display 7.Wallpaper Display 8.Meeting Room 9.Niche+Painting Display 10.Curtain Maze 11.Staff Area 12.Washroom 13.Upholstry Display
1.Main Counter 2.Wallpaper Dislay 3.Partition Wall Fabric Display 4.Main Curtain Display 5.Cushion Display 6.Grid Display 7.Wallpaper Display 8.Meeting Room 9.Niche+Painting Display 10.Curtain Maze 11.Staff Area 12.Washroom 13.Upholstry Display
1.Main Counter 2.Wallpaper Dislay 3.Partition Wall Fabric Display 4.Main Curtain Display 5.Cushion Display 6.Grid Display 7.Wallpaper Display 8.Meeting Room 9.Niche+Painting Display 10.Curtain Maze 11.Staff Area 12.Washroom 13.Upholstry Display
DESIGN DETAILS
RENDERS
1.Front Table in front of partition wall
1.Front Table in front of partition wall
1.Front Table in front of partition wall
8.Meeting Room
8.Meeting Room
8.Meeting Room
Tables are placed near the display zones to allow visitors to take out samples and examine them closely.This setup encourages hands-on interaction and helps users better understand the materials, textures, and finishes.
Tables are placed near the display zones to allow visitors to take out samples and examine them closely.This setup encourages hands-on interaction and helps users better understand the materials, textures, and finishes.
Tables are placed near the display zones to allow visitors to take out samples and examine them closely.This setup encourages hands-on interaction and helps users better understand the materials, textures, and finishes.
This area is defined by a central curtain installation that acts as a focal point within the space. The walk-through display allows customers to experience the textiles up close, creating a more immersive and tactile interaction.
This area is defined by a central curtain installation that acts as a focal point within the space. The walk-through display allows customers to experience the textiles up close, creating a more immersive and tactile interaction.
This area is defined by a central curtain installation that acts as a focal point within the space. The walk-through display allows customers to experience the textiles up close, creating a more immersive and tactile interaction.
